A layout for a article is essential to attract readers to be engaged to read the article. A professional layout will consist of a grid that will layout the article from size of images and the amount of text used. A large image called the money shot is the most important part for a successful article being able to grab the readers interest.
The above image money shot easily captures the readers interest with also 3 smaller images above to keep the reader more engaged.
The amount of text used is also a major factor for example if a set of text spans across the page horizontally will lose the readers attention because the readers eyes will shift across the page which is uncomfortable while reading.
White spaces can be a good and a bad thing in a articles layout. It can give the impression of professionally because how minimalistic and clean the layout looks. That being said it will also decrease the amount of information the article will have.
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